Concept + Execution
I told my boss I wanted to create a collaborative experience with Girls Inc. of Orange County that would result in a marketable project for Column Five and and promote a healthy relationship with a non-project during Women's Month. But really, I just wanted an excuse to work with my best friend who worked at Girls Inc.. Together, we came up with The Popcorn Project, a fun way to tackle personal goals with friends and post-it notes.
We invited teen girls from the Teen Leadership Council into our office to test out and refine The Popcorn Project. Below is an explainer video a designer put together to quickly describe the process. It was later scrapped and a text-less version was used in the HTML site.
- Concept, Art Direction
- Strategy, Planning
- Branding, web design
- Remo Bang: Animation, Video
- Jenny Famularcano: Calligraphy
I would be responsible for defining the look of The Popcorn Project. I wanted it to be playful, dynamic, and a little messy. I put together a mood board, taking inspiration from 9 squares tumblr, Bando, popcorn, and posters with scribbled handwritten typography.
Gifs seemed to be the natural way to explain each step of the process. I wanted each to feel as natural and human as possible. The first set uses rough black lines to mimic handwritten scribbles, little notes someone would jot down. The second set are much more colorful. My teammate was toying around with rotoscoping techniques at the time so we filmed our hands performing each step and animated from there.