Concept + Execution
Column Five invited girls from the Teen Leadership Council into the office to test out a game we played called "The Popcorn Project", a collaborative way to solve problems and achieve goals, both big and small. Below is an explainer video we put together to quickly describe the process.
- Art Direction
- Strategy & planning
- Remo Bang: Animation, Video
- Jenny Famularcano: Calligraphy
I was responsible for defining the look of The Popcorn Project. I wanted it to be playful, dynamic, and a little messy. I put together a mood board, taking inspiration from Broad City, Bando, popcorn, and posters with bad handwriting.
Gifs were the natural way to explain each step of the process. I wanted each to look as natural as the notes you jot down when you're bored in a meeting and as colorful as the ideas of teen girls on a mission.