Create the coolest Star Wars infographic in the galaxy...

The Daily Dot Star Wars Infographic


Concept + Execution

The Daily Dot asked Column Five to create a highly shareable infographic for The Force Awakens. The concept was a travel flowchart determining "Which Planet Should You Travel To?". We had two criteria: Appeal to a broad audience and make it pretty. The account director on the project was excited about the project, but didn't know enough about Star Wars so he turned it over to me, a proud Star Wars nerd since 1995. I wrote and designed the flowchart itself, illustrated each city, and got the entire design department excited to donate illustrations of their favorite vehicles, creatures, and characters.



- Flowchart architecture
- Design lead/Illustration
- Star Wars Expertise


- C5CA Design Team 


Above is a look at the process from content organization to wireframe to illustration. It was a good start until my Art Director suggested I make it three times bigger, which I did that night. When I needed a break from dissecting the content, I played with character design.


We used an isometric view for the flowchart illustration while a flat style would be used for the destinations.

Reviewed the whole thing. It’s amazing! The humor in some of these steps is really spot-on. You guys are either super nerdy or you really did your homework.
— Eric Geller, The Daily Dot
Thanks Eric, Renee (the designer) is a self-proclaimed Star Wars nerd, and she really was the mastermind behind this whole thing. I mean, she teared up while watching the release of the Force Awakens trailer.
— Travis Keith, Column Five Account Director

The final came to 42in wide. Maybe I'll print it, someday.


Where would you visit?