Pacific life annual reports (2014-2016)
produce three yearly reports that positions Pacific Life as a strong, innovative, and premium brand.
Pacific Life needed a facelift for their printed reports. In 2014, they asked Column Five to push the visual boundaries yet maintain a conservative image. The reports included an annual report, a community involvement report, and a report to members.
Art director (2016-2015)
Lead design (2014)
We created a venn diagram to show Pacific Life how we came to the theme of "Evolution". We saw it as a synthesis of their top three keywords: Premium, Strength, and Innovation.
Our concept was "Ocean in motion". It needed to shift the perception of Pacific Life as being more dynamic and energetic rather than expected and conservative. We paired a wave motif with classic typography to create visual contrast.
For our first year working with Pacific Life, the execution needed to be visually conservative. We used a bright yellow, glossy Pantone to counter a predominately blue palette.
credits, thank yous, + shoutouts
Charlie Noard: Designer (2015)
Erin Safreno: Designer (2016)
Elizabeth Spurbeck: Producer (2014)
Katrina Seidel: Producer (2015)
Jonathan Sweet: Producer (2016)