Concept + Execution
Krochet Kids is a non-profit apparel company that empowers women struggling with poverty in Uganda and Peru by teaching them to craft apparel and handmade goods. I wanted the report to have the same heart and tactility as the work the women were creating. We created a single-scrolling narrative that would house an interactive data visualization, a video, and thread art–all with a running thread motif.
Below is a detail of an interactive data set from the annual report. I plotted over 140 charts with embroidery thread on a wood board to create each unique chart.
- Data visualization
- Thread buying
Nate Butler: Art Direction