restructure and visually reinvent a website for foresee, a leading b2b brand in customer analytics
Their website had over 60 pages, filled head to toe with clip art and clunky compositions. Tonally, it needed to be the perfect balance between professional and playful, exciting and informative. The project called for many sleepless nights and boxes of pita crackers from fellow teammates.
Responsive web design
We separated content with large blocks of color and rich photography. We also incorporated a triangular pattern to match their new logo.
Foresee would be using assets for other sales and marketing materials. So, we made them a ton of custom icons. Here's a snapshot:
Finally, here's a look at the style guide I put together for the developers.
credits, thank yous, + shoutouts
Katrina Seidel: Producer
Josh Shook: Developer
Rendell Ascueta: Design support
Garner Dumas: Animation