restructure and visually reinvent a website for foresee, a leading b2b brand in customer analytics
Their website had over 60 pages, filled head to toe with clip art and clunky compositions. Tonally, it needed to be the perfect balance between professional and playful, exciting and informative. The project called for many sleepless nights and boxes of pita crackers from fellow teammates.
Responsive web design
ForeSee would also be using assets we made for the website for other sales and marketing materials. So, I made them a ton of custom icons. Here's a snapshot:
Most of those icons were turned into gifs, giving the website a little more heart.
I had the luxury of working in the same office as the developer, who helped turn my idea into a functional design. Still, putting together a guide helped organize and smooth the translation from design to development.
credits, thank yous, + shoutouts
Katrina Seidel: Producer
Josh Shook: Developer