design.illustration
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Host and design an exhibit that will appeal to art students and the local community

An collaborative installation between Column Five and Laguna College of Art and Design.

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Overview

Laguna College of Art and Design (LCAD) asked Column Five to host and design the first exhibition of a new gallery space open to art students and the local community. The exhibition explored the relationship between the fear of failure and creative success. There were seven unique installations exploring and illustrating different variations on the theme of Fear and Failure.

 

 

My Responsibilities

  • Art Direction, Concept
  • Writing (for some)
  • Design (for some)

 

Shoutout

  • Remo Bang for carpentry, illustration, and animation
 

 
 

The Power of Persistence

This installation illustrates the contrast between rejection and success. The number of X's on each folded out page represents all the rejections from publishers while the stacks above represent copies sold.

 
 
Fun fact: Chicken Soup for the Soul was rejected 140 times, but has sold 125 million copies

Fun fact: Chicken Soup for the Soul was rejected 140 times, but has sold 125 million copies

 
 
Couldn’t stop smiling when I left “Fear of Failure and Creative Success” after coming across it in my travels. Guess if the manuscript for “Chicken Soup for the Soul” got rejected 140 times before it saw the light of day, I can keep going on a project in which I believe. Thank you for the encouragement!
— An attendee
 
 
A shot from opening night

A shot from opening night

 
 

Kickstarter

This data visualization shows the number of unsuccessful projects on Kickstarter. The projects break down by industry, percent of failure, and number of current failed projects. 

 
 
 
 

Visual Storytelling

This mixed media installation is where we really had fun, exploring all the pains of doing something creative, which we were all simultaneously experiencing.

 
 
 
 

Positively Failing

This sculptural installation shows how different regions view the concept of failure. The pencils' erasers served as a visual metaphor for a region's acceptance of failure. 

 
 
Fun fact: On opening night, some attendees found the results of this survey controversial, if not un-American

Fun fact: On opening night, some attendees found the results of this survey controversial, if not un-American

 
 

Are You Afraid to Fail?

This interactive quiz invited users to explore their own opinion on failure like a personality quiz. Inspired by Warby Parker's 2014 Annual Report, we used gifs, metaphors, and unexpected questions to determine the outcomes.

 
 
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We Fuck Up Too

We introduced ourselves to the audience by answering two prompts related to failure: How do you cope with failure? and What is your biggest creative fear?

 
 
 
 

Working on this exhibition was one of the most rewarding and challenging projects I've ever attempted.  It gave me the opportunity to write, build, and design something I'm proud of alongside talented people who made it possible (all within one month). Incidentally, the opening night fell on my 25th birthday.

 
 
Celebrating the opening with my old school mates

Celebrating the opening with my old school mates