renee granillo
design.illustration
covers_columnFive.png

column five brand values

 

column five

create 20+ illustrations describing each brand value. The illustrations must be consistent and use a limited color palette.

 Brand voice

Brand voice

 Writing use cases

Writing use cases

 Be intentional

Be intentional

 Analogue is awesome

Analogue is awesome

 Our name

Our name

 Improve—don't distract

Improve—don't distract

 Show empathy

Show empathy

 Our colors

Our colors

 Our logo

Our logo

 Things to avoid

Things to avoid

 Tone "The things we do as a brand is important, but rarely serious"

Tone "The things we do as a brand is important, but rarely serious"

 Be objective

Be objective

 Say "doing well", not "crushing it"

Say "doing well", not "crushing it"

 Say "improve", not "disrupt"

Say "improve", not "disrupt"

 Say "expert", not "thought-leader" or "guru"

Say "expert", not "thought-leader" or "guru"

 Write for humans

Write for humans

 
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credits, thank yous, and shoutouts

Nate Butler: Creative Director, Column Five