column five
create 20+ illustrations describing each brand value. The illustrations must be consistent and use a limited color palette.
Brand voice
Writing use cases
Be intentional
Analogue is awesome
Our name
Improve—don't distract
Show empathy
Our colors
Our logo
Things to avoid
Tone "The things we do as a brand is important, but rarely serious"
Be objective
Say "doing well", not "crushing it"
Say "improve", not "disrupt"
Say "expert", not "thought-leader" or "guru"
Write for humans
credits, thank yous, and shoutouts
Nate Butler: Creative Director, Column Five